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Ignite Startup Workshop
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Expanding Beyond Your Home Market
Rafael Lima, CEO and Founder at SolidFace Technology
Thanks to the internet, mobile, and instant communications, geography has become less of a barrier to doing real-time business than ever before. While every entrepreneur dreams of being the next global sensation (like Uber or AirBnB), the reality is that expanding into new markets comes with significant risks, red tape, and unknowns. When you’re itching for expansion, finding the right second market can make all the difference between scale....or fail. Â
Hear from serial entrepreneur, Rafael Lima, on how he has successfully started 5 companies, exited 3, and expanded across hemispheres for profitable ventures.
In this Ignite Startup Workshop, learn how to:
· Evaluate key factors for a strategic second-market expansion
· Prep your local HQ for scaling and delivering stellar service
· Understand the risks and competition a new market poses
CEO at Solidface Technology
Rafael Lima is a serial entrepreneur who has founded 5 companies in Brazil and successfully exited 3. His most recent projects included an auction website that went from 0 to 80K daily visitors in just over a year and was successfully acquired by superbid.net. Rafael's entrepreneurial legacy includes:Â
2002-2003 Hok Filtros.ltda - Water Pump reseller
2004-2006 SAT.ltda - Rural Tax Return company
2005-2007 RESGATE.ltda - Rural Machinery reseller
2007-2009 IKÂ SHOES.ltda- Online shoe store
2008-2010 LS Auction.ltda - Online Auction website
 2013-Present SolidFace Technology - Collaborative Cloud CAD
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